Nike Most Wanted
Running throughout the Summer, this major Nike Football campaign aimed to turn our failure to qualify for Euro 2008 on its head and get youngsters who were serious about playing to really improve their game by attending a series of 'Most Wanted' training events. Mobile was the central plank of a cross platform strategy and Que Pasa produced a Nike mobile site with weekly video updates of trial highlights and 'mobisodes' following individual participants through their exercise and training regimes. (Text NIKE to 82100 to see the site).
Help the Aged
Help the Aged is the first major UK charity to have a permanent campaigning presence on the mobile internet, thanks to Que Pasa. The charity uses mobile specifically to target a younger audience of non-traditional donors and supporters by using mobile as a DM and fundraising tool and a means of spreading campaign and appeal news virally. (Text HTA to 82100 to receive a link to the site).
Orion Books
For Ian Rankin's Exit Music, the last in the Inspector Rebus series of novels, Que Pasa used a simple mobile content proposition to amplify the above-the-line campaign (outdoor and national press) and drive purchase intent. A slickly-designed mobile site echoed the ad campaign and offered users an exclusive video interview with the author, a peek at the opening of the tale and a cool competition prize of a weekend for two in Edinburgh. (Text IAN to 82100 to get a site link).